张卢卡LUISI GIANLUCA
重庆德庄国际贸易有限公司 CEO, ChinEAT创始人, 世界辣椒联盟秘书长

Academic Background

07/2012-07/2014 Master’s Degree in International Political Economy, Peking University (Beijing, China). Course fully taught in Chinese. Obtained a two-years full scholarship sponsored by the Chinese Scholarship Council, selected by the Italian Ministry of Foreign Affairs.

08/201008/2011 Business Management Exchange Year, Guanghua School of Management, Peking University (Beijing, China). Classes fully taught in Chinese. Average grade 90/100, received a prize for the Nokia Market Research competition as best performance, while obtaining a full scholarship by the Chinese Scholarship Council, selected by the UK Government.

09/2008-2012 BA (Hons) International Business with Chinese (Mandarin), University of Westminster (London, UK). Final grade First Class with Honours. Top Chinese speaker in the course’s history.

  • New HSK Level 6
  • IELTS, average grade 7
  • Trinity Course exams level 3-9

09/01 – 06/07 High School Degree, Scientific Institute Enrico Fermi, (Canosa di Puglia, Italy). Final Grade 82/100

 

Professional Experiences

04-2020-present Board Member and Chongqing Director, China-Italy Chamber of Commerce. Elected by the General Assembly for a two years mandate.

02-2018-present Secretary General, World Chilli Alliance. Non-profit Organization established with the aim of supporting cultural, industrial and commercial exchanges within chilli-related industries.

03-2018-present Board Chairman and CEO, DeZhuang International (Chongqing, China). Company co-founded with the aim of bringing true and authentic Chinese food experiences abroad. Managing operations in over 15 countries, with multiple brand operations (restaurants and packaged food). Developed 4 new food brands with over 100 SKUs.

03-2018-present Founder, ChinEAT Holdings Ltd,. New Chinese food brand established by an international team, with the aim of promoting Chinese food culture around the world. Established distribution channels of ChinEAT-branded spicy sauces in over 15 countries.

01-2014-11/2017 Head of Commercial Department, Consulate General of Italy in Chongqing (Chongqing, China). Led the commercial office of the Consulate General of Italy in Chongqing since its first establishment, organized +100 business delegation visits and participated to the organization of the state visit to China by the President of the Republic of Italy Sergio Mattarella.

01-2013/12-2013 Embassy of Italy in People’s Republic of China, Press and Domestic Affairs Office. Coordinator and co-founder of the monthly bilingual publication “ITALIA IN CINA”, a newsletter aimed at increasing cultural and business awareness between Italy and China.

02/2010-07/2011 WBC (London), Business Consultant. Worked with several multinationals in the UK, mostly in charge of market research and consumer behaviour analysis.

11/2009-09/2012 SOAS and University of Westminster (London), Student Ambassador. Represented both universities during public events, giving out lectures and seminars about these institutions’ academic courses.

 

Social Activities:

thinkINchina – Associate and Senior Member. ThinkIN China is an intellectual community that was created in Beijing in September 2010 by a group of young researchers who live and work in China. In charge of public relations, researchers’ workshops, and researchers profile departments. As today, thinkINchina has already managed to successfully gather all the most prominent and influential speakers for discussion sessions.

Peking University Student Union, International Affairs Director. First foreign national to be admitted as Director for the Organization.

 

References: Available upon request.